The Peloton Ad Seen ‘Round the World
By now, you’re likely one of the millions out there who have seen Peloton’s recent holiday ad. If you haven’t, spend a couple minutes watching here: https://youtu.be/pShKu2icEYw
Oprah’s Favorite Things Will Probably be Your Favorite Things
Love it or hate it, when Oprah declares a product as her favorite, the whole world takes note — and then goes out to buy whatever the Queen of Television insists she can’t live without.
Is This Real Life…Or Is This Just A Sticker?
As a designer, and particularly as one working at a marketing agency, I’m all in when it comes to interesting guerrilla marketing tactics. After all, what better way to expose the public to a brand or product than by taking
The Pantone Color of the Year is Better Than Christmas, and I Will Not Hear Otherwise
Every December, our city is bombarded with tacky Christmas cheer. My family and friends trudge through the wet streets to stand in long lines at countless retail stores, listening to the same repetitive songs on the radio.
Unique Ways to Give Thanks
We live in America, so many of us have adopted the tradition of celebrating Thanksgiving -- a day where people surround themselves with loved ones, eat stuffed turkey and count their blessings. What’s a better way to show your gratitude
Letting Go of Likes
Yep -- the rumors are true -- Instagram is testing hiding "likes." While this feature has already had much success in other countries including Canada, Ireland, Italy, Brazil, Australia and New Zealand, there are also plenty of users who don't
Swiping Right on… The Olympics?
The 2024 Summer Olympic Games in Paris aren’t really anytime soon, relatively speaking, but the branding and promotion are moving full steam ahead… and way ahead of the actual event.
A Buzz-Worthy Social Media Influencer
Being a social media influencer is a tough job. I wouldn’t know firsthand, but I can only imagine the pressure to keep up a perfect appearance of consistently branded content, promoting products, and working to establish relationships with other influencers
Let the Apple Drop
It’s fall, the season we have been all been waiting for since it ended in 2018. With cooler temperatures and falling leaves comes the craving to go back to our hunter-gatherer roots. We fulfill this urge with everyone’s favorite fall
Why You Should Be Paying Attention to Tiktok
If you haven't heard the word "TikTok" lately, you might be living under a rock (or, you might just not talk to many people under the age of 25). TikTok, a short-form video app, is the one of the fastest