Taste the Pride!
June is Pride Month. It’s a month dedicated to celebrating differences and remembering how far the LGBTQ+ community has come and how far we still need to go as a society. Many brands and businesses partake in Pride Month by offering rainbow and brightly colored products to raise money and awareness. But what do you do if you already sell a rainbow-colored product, like Skittles for example?
Image Source: Bored Panda
Well, you lose the rainbow. That’s right, the iconic candy brand has been selling colorless confections in support of Pride Month. Their messaging is this: only one rainbow matters (which of course refers to the rainbow colors of the Pride flag). I think it’s genius and — on top the awareness it has created — Skittles will also be donating proceeds from these color-less candies to LGBTQ+ charities.
Not everyone is on board, however. Many people have taken to social media to express outrage with the brand’s decision to make every Skittle white. They think that if Skittles really wanted to celebrate diversity (not the point of the campaign, but I digress), then they wouldn’t have chosen to make every candy white (representing white people aka Caucasians), and they would have made more inclusive-colored (making that word up, but if fits) candies. The meaning behind the Skittles campaign — to give notice to Pride Month and the LGBTQ+ community — has gotten lost. But it’s important to hear both sides and know what the conversation is. Either way you spin it, I think the brand did something good and had true intentions. As for making everyone happy – never gonna happen!
Posted by Allie M.
Posted By: marlo marketing