- marlo monthly
A savvy public relations, social media and marketing professional, Ariel Sasso Gardner’s experience across the agency, in-house and freelance spectrum brings a deep and diverse skill set to marlo marketing. A true enthusiast of all things food and travel, Ariel leads the agency’s Restaurant & Catering practice.
Since joining marlo in 2011, Ariel has been instrumental in the development of strategic integrated marketing, PR and social media initiatives for clients ranging from fast-casual dining concepts like Anna’s Taqueria and Shake Shack to travel destinations like Kennebunkport, ME; large national chains such as Morton’s The Steakhouse and independent fine dining establishments such as Clio and Uni. She has secured top tier coverage in The New York Times, Wall Street Journal, Saveur, Food & Wine and many others. In her time at marlo, Ariel has developed and overseen the strategy for over 25 restaurant openings throughout the country, growing the hospitality practice by almost 70%.
Having spent most of her childhood and early adulthood traveling to hotels across the country with her corporate events planner mother as well as working in restaurants ranging from casual seafood shacks to fine dining catering operations, Ariel has always felt at home in the hospitality space. But realizing that her management skills and writing abilities were better suited for a career in Communications, Ariel studied Public Relations at James Madison University in Virginia.
She began her career at SHIFT Communications, a Boston-based public relations and social media agency. At SHIFT, Ariel worked with a variety of consumer technology startups focusing primarily on the strategy and execution of company and product launches. After a couple of more tech-focused experiences, Ariel realized that while she loved PR, the technology space simply didn’t inspire her. Marrying her success in PR with a space she loves has brought her career full circle fusing her passion for food, travel and hospitality with her background in public relations and marketing.
A true weekend warrior, Ariel spends her time away from the office on food & travel adventures near and far with her husband Will. When she’s not on the run, Ariel finds her Zen by cooking at home – usually following her instincts and not a recipe.