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From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

The 590.5 (well, 370…ok…278) Million Dollar Question

The 590.5 (well, 370…ok…278) Million Dollar Question

Image source The Guardian

The question of who won the Mega Millions pot on May 18th has been answered: 84 year old widow and Florida resident Gloria C. MacKenzie. Now the question on everyone’s mind is what is she going to do with it? Over the last few decades there have been many lottery winners that have avoided the Lottery Curse, choosing to continue their lives just as they were…with the modest addition of a new home, car, or pair of shoes.

We’ve all fantasized about what we would do with lottery winnings of this magnitude. But upon closer consideration, winning the lottery could become more of a curse then a blessing – Would you tell all of your friends? Your family? Would you slink away to some remote island and live a life of luxurious seclusion or would you be transformed into one of the ridiculed rich kids of Instagram?

When I was younger my father used to ask me what I wanted to be when I grew up and when I couldn’t answer, he asked instead what I would do if I won the lottery. He called it “The genie of livelihood question”:  if you had unlimited resources and didn’t have to do anything to make a living, what would you do, everyday? The point being, figure out a way to do what you would do with the money, without the money. You’d want to travel the world? Be a travel journalist, blogger or critic. You would throw lavish parties? Be an event or wedding planner. Would you get the urge to analyze management needs, edit, consider and theorize future trends and predict their consequences, edit more, research public opinion, attitudes and expectations and advise on necessary action? Then my friend, you just might have a future in PR!

So my million dollar question to you: what would you do with a cool 287 million?

Posted by Jenna