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The Baby Yoda Black Market marlo marketing baby yoda

The Baby Yoda Black Market

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If you haven’t heard chatter about “Baby Yoda” or seen the countless memes and gifs that currently populate the interwebs, you may have been living under a rock for the last month or so. Since Disney’s new streaming network, Disney+ released its Star Wars spin-off, The Mandalorian, the cute little alien figure (perhaps child of Big Yoda?) has captured all of our hearts. Why? Because he’s cute and he’s little and he reminds us of Big Yoda (and who doesn’t love Big Yoda?!). That’s really all it takes to win us over these days.

Disney, clearly not prepared for the outpouring of love for the character, did not plan to release any Baby Yoda merchandise until early 2020. The problem with that? It’s the holidays, and lots of kids (and adults to be honest) want Baby Yoda merch and they want it now. Well, craftsman and DIY’ers saw the demand for all things Baby Yoda and took the opportunity to make some big bucks. Like, someone paid $600 for a Baby Yoda replica doll on Etsy. Despite Disney’s warnings to sellers about copyright infringement and Etsy taking down some listings by Disney’s request, a search for “baby yoda” on Etsy yields over 7,000 results (over 2,000 on Amazon).

Disney was able to quickly put out some merch (t-shirts, phone cases, mugs, and a few other items), and plushes and bobbleheads are available for pre-order and expected to ship in March or April. But, if you ask me, the Baby Yoda Black Market is where it’s at. I have no plans to watch The Mandalorian anytime soon, but I still wouldn’t mind owning one of these adorable crocheted dolls.

Whether or not the official Baby Yoda merch will have the same effect as the knock-offs is TBD, but if anything, Disney should be thrilled that its new show (and streaming service) has been so wildly popular.

Posted by Erin