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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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The Ex-Girlfriend Jean

The Ex-Girlfriend Jean

Socially accepted cross-dressing has been mainstream fashion for decades as borrowing from your significant other’s closet has become the sartorial norm. For women, not only can we get away with shopping in the chicks department, we can also cross the aisle and start dipping into dude wear for casually slouchy button-downs and more. A few years back, the fashion industry picked up on this trend and started churning out boyfriend jeans, boyfriend cardigans and boyfriend t-shirts for women—for at least twice the price of the men’s counterparts. Those sly, stylish fashion people; they’ll get you every time.

It was only a matter of time, then, that the boys got a little jealous and wanted their own female-inspired clothing. Enter: The Ex-Girlfriend Jean from Levi’s. Because we can’t make this shit up, here’s the official hook from Levi’s themselves:

Remember the girlfriend with the great style? Here’s a tribute to her—a fit that’s super-snug all-over, an update of the five-pocket classic that’s as skinny as it gets. Made with plenty of stretch. This pair of Levi’s® Jeans is part of our program that minimizes water in the finishing process.

As if thousands of emo kids inspired by Pete Wentz borrowing from his soon-to-be ex-wife’s closet wasn’t bad enough, now a perfectly reputable brand like Levi’s is saying it’s OK for dudes to wear jeggings.

Perfect.

Posted by Amelia