The Rise and Fall of Trends
In last week’s Chicago Tribune, NYC “it boy” restaurateur David Chang of Momofuku fame rattles off a pretty comprehensive rant about the worst dining trends of the last decade. In between vitriol directed toward The Cheesecake Factory, walls of wine bottles, the steakhouse craze and “trios of sliders,” Chang actually made a pretty decent point. He remarked: “Bad trends were usually good trends. They just got watered down into a really bad, overdone trend.”
Truer words have never been spoken. In much the same way that every trend—from food to fashion—starts off in a good, well-meaning place, a popular trend’s meteoric hype and overexposure eventually cause its own demise. Sure, bacon is awesome; no one will deny that. But once it warranted a short list of the best places to get it in NYC (Thank you UrbanDaddy.com for your oh-so-timely recognition of an already festering trend) and made its way into a Maple Bacon Latte at San Fran’s Pirate Cat Radio Café (as seen on “No Reservations with Anthony Bourdain”), it was time to call a spade a (played-out) spade.
Which reminds me of another trend that self-destructed (for me at least) –
Back in the early 2000s, I was going to school in Montreal and the whole metrosexual thing was blowing up in a major way. Of course a little styling and some fashion sense was welcomed at first, but then things took a turn for the worst. For a city of guys who already were better-looking and better-groomed than most, this David Beckham-inspired metro look took the notion of “pretty boy” a little too far. To seek solace from the abundance of man purses and pants tailored to within an inch of their lives, I found myself oddly attracted to an otherwise slob of a guy in my postmodern lit class. He wore sweat pants with elasticized ankles and carried his keys and student ID on a lanyard around his neck. Nothing about him was attractive – except the part of him that was the complete opposite of the thousands of metrosexual guys parading down St. Catherine’s street every day. In a land of Gucci loafers, this guy’s scuffed Reebok high-tops were calling out.
So this got me thinking. If my natural response to overexposed trends involves a backlash reaction (as seen in my knee-jerk appreciation for sweaties and lanyards) what’s to come of all these food trends? Will tofu jerky strike it big when bacon inevitably falls from the food gods’ graces? What other foods will rise through the ranks once these trendy bites have been ousted from the Court of Cool?
Posted by Amelia
Posted By: marketingmarlo