Swiping Right on… The Olympics?
The 2024 Summer Olympic Games in Paris aren’t really anytime soon, relatively speaking, but the branding and promotion are moving full steam ahead… and way ahead of the actual event.
A Buzz-Worthy Social Media Influencer
Being a social media influencer is a tough job. I wouldn’t know firsthand, but I can only imagine the pressure to keep up a perfect appearance of consistently branded content, promoting products, and working to establish relationships with other influencers
Let the Apple Drop
It’s fall, the season we have been all been waiting for since it ended in 2018. With cooler temperatures and falling leaves comes the craving to go back to our hunter-gatherer roots. We fulfill this urge with everyone’s favorite fall
Why You Should Be Paying Attention to Tiktok
If you haven't heard the word "TikTok" lately, you might be living under a rock (or, you might just not talk to many people under the age of 25). TikTok, a short-form video app, is the one of the fastest
Delta Takes Gender Equality to New Heights
Between shrinking seat sizes, rising baggage fees, and a VERY close call with permanently removing tomato juice from the beverage cart (false alarm – phew!), it seems that airlines these days can’t do anything right. So when Delta celebrated “International Girls
I’m a Barbie Girl, in an Airbnb World
As the dangerously addictive 90's hit says, “I’m a Barbie Girl, in a Barbie World.” Well listen up, Barbie Girls -- your dream house exists, thanks to Airbnb! Earlier this week, one lucky unknown fan and his or her friends
Five Fall Foods To Enjoy That Aren’t Pumpkin
Out of all seasons, fall puts the biggest emphasis on food -- and overwhelmingly, pumpkin-themed food. You might love it, or you might hate it, but you can’t ignore it. According to a Nielsen study of the pumpkin spice economy,
Come to the Dark Side, We Have a Dutch Oven
Flash back to last year's marlo marketing holiday party. Yankee swap is in full swing, and the gift I got is a hot-ticket item: A Le Creuset pie plate in cobalt blue. It’s beautiful, it was on drastic clearance, and
The Art of Plating on Anything but a Plate
With consumers having endless options for dining out, it’s hard to stand out from the crowd. Many restaurants attempt to make themselves known by providing a unique angle. Presentation is definitely one of the most important things when showcasing food,
Marketing to a Generation That Doesn’t Buy
For years now marketers have been catering to millennial buying habits and planning for the next wave of Gen Z. In a study from McKinsey, “‘True Gen’: Generation Z and its implications for companies,” it was found millennials prioritize consumption