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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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This is a Kim-no-no

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This is a Kim-no-no

Image Source: Insider

Recently, Kim Kardashian West released a new shapewear line akin to Spanx, “Kimono.” With another ‘Kardash-Jenner’ product on the market, drama has unfolded. Shocking, I know.

This product line may be one of the worst controversies Kardashian West has ever had to deal with, though. Within minutes of the release, the line was completely tangled with criticism, backlash and even racist rhetoric accusations stemming from Kim’s use of a traditional Japanese garment as a trademark. Many spoke out on social media, saying that celebrities and even the western culture in general have adapted the kimono, sexualizing it and erasing the tradition, culture, respect and ancestry behind it. Thousands tweeted and tagged Kardashian West, begging, “please don’t steal our culture” and more than 137,000 people signed a petition to try and make her change the name. To further express the frustration of millions, the Mayor of Kyoto sent Kardashian West an official request to change the name of her line.

In response, Kim straight-up refused. So basically, she doesn’t “understand and have deep respect for the significance of the #kimono in Japanese culture,” as she said she does in a statement to The New York Times.

Fortunately, Kardashian West eventually came to her senses and caved, announcing last week that she is now planning to relaunch her shapewear line with a new name. She tweeted, “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.” However, it angered the Japanese community that she didn’t even feel the need to apologize for her cultural neglect.

All in all, when it comes to cultural appropriation, there really is no grey area – at least in my opinion. It really shouldn’t have been this hard for you, Kim. #KimOhNo

Posted by Julia