marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Twilight vs. the Twilight Years: A Battle of Pathetic Generations

Twilight vs. the Twilight Years: A Battle of Pathetic Generations

Before sitting through an opening night screening of The Twilight Saga: Eclipse, where I was embarrassed for my gender (female) and ashamed of my generation (born in the 80s), I caught a preview for a movie called Red, due out in October 2010. The story of a group of ex-CIA agents who are having a hard time giving up the game for the tranquil life of retirees, Red may actually be a more embarrassing movie for the baby boomer generation (my parents) than Twilight is for mine.

First up, let’s consider the cast – Bruce Willis, Helen Mirren, Morgan Freeman and John Malkovich. Yes, I love them all dearly and treasure their abilities as actors (and think Helen Mirren pulls off a bikini better than most girls in their 20s), but is it really necessary to cast a bunch of 60+ AARP members in a movie that requires them to tote machine guns and generally be a bunch of bad asses? It’s not like I think we should relegate older actors to wheelchair roles and nursing homes, but it seems a little self-indulgent of the baby boomer generation to produce a film about a group of Uzi-equipped grandparents fighting to regain the excitement of their former, younger selves. For a generation that refuses to grow up and acknowledge their impending mortality, Red is the baby boomer’s ultimate fantasy – a rejection of the halcyon days of growing old in favor of a (tragicomedic) return to the good old days.

While I suffer through a generational pox known as Twilight, is too much to ask that the baby boomer generation enjoys their twilight years in dignity?

*Update: Apparently Red is a film adaptation of a WildStorm/DC Comics miniseries. Still doesn’t change the fact that baby boomers are delusional.

Posted by Amelia