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From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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Unannounced and Unexpected, Serial is Back

Unannounced and Unexpected, Serial is Back

Image Source New York Times

In the early hours of the morning on December 10th, everyone’s favorite podcast returned, completely and totally unannounced. Like a Christmas present someone forgot to put under the tree or a Beyonce album that just shows up on iTunes, no one had any clue the second season of Serial was coming.

In case you don’t know what Serial is (first bit of advice is to get out from under the rock you’re living under), it’s a podcast from the creators of This American Life, hosted by Sarah Koening, that examines a true story over the course of a series of podcast episodes. The first season was an investigation into the murder of Hae Min Lee.

Serial’s first season was a phenomenon. It spawned companion podcasts, thousands of news stories, books, amateur sleuths, new court cases (spoiler alert), and everything else you can imagine.

The obvious question when the first season ended, was when was season two coming? With any great show, once one season ends people move on to counting down the days till it comes back. (Only five months till Game of Thrones!)

If season two is anything like season one, I can’t wait to get completely and totally over-invested in a story that I’ll probably never know the truth about. Yep, the best and worst part about Serial will always be that it’s based on real stories. While the most unique stories come from the real world, it also means you almost never get a clean, clear cut ending that sends everyone home happy. But truth be told, I can’t think of anything else I’d rather be unhappy about!


Posted by Patrick