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In industry lingo, we’re considered a full-service integrated consumer marketing agency.

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Unbeatable Girl Squad

m. blog marlo marketing unbeatable girl squad

Unbeatable Girl Squad

Image Source: The Washington Post

The absolute power squad that is the US Women’s National Soccer Team just won their second consecutive World Cup. These ladies are insane. We are now talking four Women’s World Cup titles, four Olympic gold medals and eight CONCACAF Gold Cups.

This past weekend the US team took on the Netherlands in the World Cup final in Lyon, France. The match ended with a shutout score of 2-0, with goals scored by Megan Rapinoe and Rose Lavelle.

But the team isn’t done yet. As they return to the US, they will battle a gender discrimination lawsuit against the US Soccer Federation. The team finally filed the lawsuit in March after years of being treated differently from male soccer players, especially in terms of pay. For starters, there is a massive contrast in salaries between male and female players. A recent ELLE article featuring Hope Solo, former USWNT goalie, revealed, “In 2016, if the women won every one of their required 20 annual exhibition games, they could make $99,000. If the men lost every one, they’d be paid $100,000.” Considering the continuous success of the Women’s National Team, this just isn’t fair.

Following the big W, Nike released an empowering video highlighting the successes of the Women’s team, on and off the field. The video encourages women to raise their voices, to continue breaking glass ceilings and to strive to change history. I was left with chills after watching the video, and I have no doubt in my mind that the US Women’s National Team will continue making history and become the best team ever!

Posted by Hannah