V is for VSCO
Image Source: Digital Trends
As someone who is unabashedly obsessed with Instagram (both personally and professionally), I love experimenting with all kinds of photo-editing apps and exploring various aesthetics and vibes.
I am all about that #YesFilter life. I’m not sure that I’ve ever posted a RAW/au naturel image to my personal feed. Even when I first got on the ‘gram prior to owning an iPhone (I was also unabashedly obsessed with my Blackberry…), I would take all of my photos via the Hipstamatic App on my iPad to achieve that retro/vintage tone. And beyond that, I definitely cannot remember the last time that I posted a pic or video using one of Instagram’s signature in-app filters. I also am all about that #ThirdPartyApp life.
Nothing against naked and untouched images, I just prefer to have my personal feed incorporate a level of filtering that the iPhone camera just can’t offer me. That’s the beauty of social media – it’s our own palette and canvas (yep, you can 100% laugh at me right now or roll your eyes) – and editing apps and filter packs are our paintbrushes and sketch pencils. The photos I post are real life snapshots, just enhanced a bit, or rather de-hanced (?) in my case, being that on my own feed, I tend to go for a low-saturation, high-fade, heavy-contrast look. Think of it as expectation vs. reality and expectation can be literally anything you want courtesy of a bevy of editing platforms available at the tap of an App Store finger.
Lately, I’ve been dabbling in Lightroom (for mobile) quite a bit both personally and professionally, and the array of options is endless. My friends and family quite often mock me for the length of time I spend editing my personal ‘grams. And while I’m loving Lightroom and enjoying my experimentation with different blogger Presets, I will always be a loyal VSCO girl.
I’ve been a VSCO Member for a little over a year now and pay $19.99 annually for my VSCO X membership – a 100% worthwhile and justified expense given the amount of ‘gramming that I do in my 9-5 life and beyond. Several months ago, I downloaded the first-ever VSCO video editing tool and I must say, it’s been a total gamechanger for tweaking and touching up those .MOV files.
With the insanely user-friendly video editor add-on, all of the filters (both those that are free and purchased) are available for me to use when editing my videos. Not only do you have the option to apply a pre-determined filter set (at any desired intensity), but you can also take advantage of the customized tools that are standard in photo editing: brightness; contrast; sharpening; hue; saturation; fade; vignette; highlight; shadow and so on. If you’re a VSCO member and are looking for a way to tweak that Boomerang to fit seamlessly into the rest of your feed, I can’t recommend the video editing program enough.
V.S.C.O – I.L.Y. And IG, you’ll always be my original boo.
Posted by Ilana