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Vienna Waits For You

m. blog marlo marketing vienna waits for you

Vienna Waits For You

Image Source: Travel and Leisure

It should go without saying that you shouldn’t believe everything you read on the internet, but Vienna’s tourism board has a new campaign that makes the message clear when it comes to their city.

The campaign is called Unrating Vienna, and it encourages potential visitors to stop giving so much credence to review websites like TripAdvisor or “must-see” listicles when planning their trips.

“Everything and everyone is rated these days. People trust the opinions of total strangers and follow their opinions and ratings. And all of that makes it even more difficult to experience anything new or surprising – especially when planning a vacation. As a result, chance encounters are more or less a thing of the past,” it says on the campaign website.

The tongue-in-cheek campaign juxtaposes these poor reviews against gorgeous photos of some of the city’s best tourist sites, like the Schönbrunn Palace, Prater Park, and Heuriger Schübel-Auer wine bar. One of my favorites is a beautiful shot of a swing ride at Prater that says, “the view is rubbish.” It just goes to show there are so many people out there that can’t be pleased, or take in the moment.

m. blog marlo marketing vienna waits for you

Image Source: The Drum

Also, how are you to perceive tone in some reviews? They must be taken with a grain of salt because they may be posted ironically, like museum reviews that say there are “too many artworks.” Jokes or not, it makes a big difference on where visitors will go and could result in them missing out on a great experience.

As someone who visited Vienna back in 2016 on an impulse while in Salzburg, I can attest to the importance of discovering new places without too much research. I ended up at an underground swing dance club recommended by some friendly locals, where I met even more friendly locals. I still keep in touch with two people I met that night.

My recommendation: instead of reading through endless reviews of your destination, learn a new language or some simple phrases to ask where you can get the best bratwurst. Viel Spaß!

Posted by Cat