marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Wanted: Missing Mango

Wanted: Missing Mango

Image source abc.net.au

When I had first heard about a missing 7 ton mango in Australia, I, like most of the public, thought, “How could someone get away with this without being seen?” I was fooled. I should have known it was a publicity stunt, but remained shocked when it was revealed that the missing mango mystery was solved and that the robbery was internal!

As a PR junkie I love hearing about successful publicity stunts in the media and smirk whenever a ridiculous idea actually works (cue Arby’s tweeting at Pharrell during the Grammy’s), so when I heard that this small tourist attraction in the mango capital of Australia had staged the robbery of a $90,000 mango and used social media to find it, I was beside myself.

This publicity stunt worked and it worked well. The story was picked up by dozens of media outlets including Fox News, NPR and Buzzfeed, just to name a few.

Memes were made:

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Image source Buzzfeed.com

#MangoGate was trending:

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These geniuses even made their own video of people’s reactions to the stolen mango:

http://www.youtube.com/watch?v=SyXRtiFdj7U

Kudos to Nando’s on this amazing publicity stunt. This juicy story is sure to be an inspiration to PR enthusiasts who need a little help thinking outside the box.

Posted by Christina