Why Small Businesses Should Be Using TikTok
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If your TikTok ‘For You’ page looks anything like mine, it’s probably flooded with shopping hauls or recommendations for things to buy. I can’t count the number of “TikTok made me buy it,” videos I’ve seen just in the past month. TikTok practically feels like a shopping app these days. But, my favorite videos showcase small business owners and their stories. From jewelry and clothing, to candles and homewares, I’m always finding new products on the popular app. Here are a few reasons why every small business should be using TikTok to promote their brand:
People love to support small businesses. Just like myself, Gen Z and millennials prefer to shop small, especially after many small business owners have struggled financially after the pandemic hit. In fact, 67% of consumers — and 72% of millennials — say they’re committed to supporting small businesses more than they did pre-pandemic. So, being able to easily find new small businesses to support by just scrolling through TikTok is a win-win.
Virality: Using TikTok is the easiest and fastest way to go viral in 2021. The algorithm helps boost content onto people’s ‘For You’ pages and the app allows content to be shared several different ways, whether through Duets and Stitches or easily sending it to a friend on iMessage.
User-generated content: If your brand is well known on TikTok, it is more than likely you will be mentioned in one of the “TikTok made me buy it,” videos I mentioned before. The hype around small businesses right now means that customers are excited to share their best finds in their videos. UGC is a free and easy way to spread your message by word of mouth, and TikTok is the fastest way to do it.
Authenticity wins: Unlike on other apps, like Instagram, TikTok users don’t want to see the perfect, glossy, and often fake version of your business. Many small brands have found success on TikTok by sharing their personal stories of both triumph and failure. Whether it’s a jewelry maker who had to go through much trial and error before finally perfecting their craft, or the story of someone who started their business after losing a secure job and having nothing else to turn to, these stories will help people connect with your brand.
Here are a few of my favorite small businesses on TikTok:
@amandamichelle.jewelry – Oregon-based jeweler who donates 5% of sales to Girls Inc.
@styledbylahrssen – Stylist based in NYC who curates and ships wardrobes to virtual clients
@mentedcosmetics – Vegan, paraben-free, cruelty-free beauty brand
@katehickmanart – A recent graduate and artist who sells prints, phone cases, keychains and more featuring her paintings of national parks across the country
@forme.candles – Soy wax candle company
There are so many benefits to using TikTok if you’re a small business owner. And, while the app is all the rage right now, who knows — it may, like Vine, be gone sooner than we think. So, small businesses should take advantage while they can (and we, of course, should support them!).
Posted by Hayley