Will You Accept This Brand Deal?
Image Source: Ashley Iaconetti Haibon
With Bachelor season in full swing, Pilot Pete is looking for his new wife… but who is really there for the right reasons?! Every year, girls (and guys) compete to win the heart of, and a big ole ring from, the chosen Bachelor/ette. As influencer marketing continues to blow up, it is becoming more and more common for brands to want to partner with reality TV stars. Trendy consumer lifestyle companies like FabFitFun, HelloFresh, SugarBearHair Vitamins, REVOLVE, and many others, have begun to use the social-media-first advertising formula to partner with multiple members of the Bachelor franchise.
Contestants who got even just a few minutes of exposure during their time on the show have brands quickly sliding into their DM’s when they get done filming. And now, it can feel like every other post that comes across our feed is an #ad from an influencer. (Not to say I am not grateful for those discount codes, because I love a good deal). Before Instagram, Bachelor contestants were forced to host events or appearances to stay relevant, and most were not successful. Now, it seems like anyone who is able to last more than an episode on the show is bringing in the big bucks with sponsorships of all kinds.
What happened to the cheesy reality show about finding unrealistic love?! The Bachelor/ette is no longer about finding a husband or wife, it’s about how you can make enough money off of good looks and charm to quit your day job and find success on the ‘gram. As we’ve said before and we’ll say again, social influencers are the new wave of marketing, and we’re all here for the ride!
Posted by Sammi