marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Women Want Functional Pockets, Too!

Women Want Functional Pockets, Too!

By now, I’m sure you’ve seen many variations of the dress with pockets meme: the one where a woman receives a compliment on the dress she’s wearing and the immediate response is to say, “Thanks, it has pockets!” This meme is funny and true because having pockets on female clothing is like a unicorn – a rare, but beautiful thing.

A recent study by The Pudding found that even when women’s clothing does have pockets, most of the time, they are useless given their dimensions. Compared to men’s jeans, front pockets on women’s jeans are 48% shorter and 6.5% narrower. On the flip side (literally), back jean pockets were actually similarly sized on men’s and women’s jeans, with women’s jeans being just 5% shorter and 2% narrower.

While our male counterparts can most likely fit their phones in their front pockets, we females can maybe carry a key and a single stick of gum in ours. And if you ever feel like doing karaoke to Alanis Morissette’s “Hand In My Pocket” while acting out the lyrics, good luck. Only 10% of women’s jeans can fit a woman’s hand in the front pockets. That is, if they even have pockets. Don’t get me started on faux pockets where you think you’re going to put your hand in your front pocket, but there is actually nothing there except some stitching to resemble a pocket. Infuriating!

So ladies, add pockets to the list of things we are fighting for equality in. Sure, wage equality is a bigger priority – but just imagine being able to carry those equal wages in a wallet in your pants pockets!

Posted by Sylvie