marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Boston Bites Back

Overview

Days after the Boston Marathon bombings – the first bomb went off directly under marlo marketing’s Boylston Street office – chefs Ken Oringer and Ming Tsai asked us to volunteer our PR services to promote the Boston Bites Back (BBB) fundraiser to be held at Fenway Park one month after the attacks. We accepted this pro-bono project without hesitation, knowing that it would help heal the city, the victims and us personally.

Assignment

Help raise $1M in three weeks for The One Fund by promoting and driving ticket sales for a once-in-a-lifetime tasting event, featuring 100 Boston chefs.

Strategy

  • Dedicate internal team member to serve as part of BBB team (chefs, Boston Red Sox, Mayor’s office, ARAMARK) and to serve as liaison to wider agency team.
  • Draft press documents and begin pitching immediately to secure pre-event coverage; plan press conference and one-on-one media interviews on Fenway’s field.
  • Identify and secure paid media sponsorships from print, broadcast and OOH partners.
  • Create strategic relationships with key partners for distribution to their audiences and develop content to ensure consistent messaging throughout all channels.

Results

CaseStudyIcons Placements 01

100+ NATIONAL, REGIONAL & LOCAL MEDIA PLACEMENTS

CaseStudyIcons Attendees 02

5,000-CAPACITY EVENT WAS NEARLY SOLD OUT

CaseStudyIcons Fundraising 05

NEARLY $1 MILLION RAISED FOR THE ONE FUND

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Join us throughout the year for a series of special events that you won't want to miss.

 

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