Days after the Boston Marathon bombings – the first bomb went off directly under marlo marketing’s Boylston Street office – chefs Ken Oringer and Ming Tsai asked us to volunteer our PR services to promote the Boston Bites Back (BBB) fundraiser to be held at Fenway Park one month after the attacks. We accepted this pro-bono project without hesitation, knowing that it would help heal the city, the victims and us personally.
Help raise $1M in three weeks for The One Fund by promoting and driving ticket sales for a once-in-a-lifetime tasting event, featuring 100 Boston chefs.
- Dedicate internal team member to serve as part of BBB team (chefs, Boston Red Sox, Mayor’s office, ARAMARK) and to serve as liaison with wider agency team
- Draft press documents and begin pitching immediately to secure pre-event coverage; plan press conference and one-on-one media interviews on Fenway’s field
- Identify and secure paid media sponsorships from print, broadcast and OOH partners
- Create strategic relationships with key partners for distribution to their audiences and develop content to ensure consistent messaging throughout all channels