The marketing world has been turned on its head since the COVID-19 crisis exploded. Consumers are behaving differently, budgets are being cut, supply chains are broken and many products are seemingly non-essential in our new reality.
A couple of weeks ago I shared some insight into some essential business travel I’ve been doing over the past two months. I just returned from another trip to San Antonio. I was curious myself to see what the changes might look like, given that some states – like Texas --have now
When people hear that I’m traveling, there is shock. There is concern for my safety. And there is more shock. “Essential travel” means many things to many people; in my opinion, traveling for a client that provides my team with work amid the pandemic certainly qualifies as “essential.”
On March 19, 2020 I saw that quote in the subject line of an email in my inbox. It felt slightly ominous; by that point in mid-March I don’t think any of us had the slightest idea of what would follow in the weeks ahead.
When I started this company 16 years ago today, if you had told me that nearly a decade and a half later the words “pandemic,” “social distancing,” and “quarantine” would play such a big role in our 16th year of business…I wouldn’t have believed you.
More often than one might expect, I get asked if I can “just write a press release” as if this were the silver bullet solution to generating widespread fame and fortune for the topic/product/brand/service at hand. Often this ask comes as a favor from non-profits seeking some quick marketing help,