marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Bully Boy Distillers – Brand Launch

Overview

marlo marketing has served as AOR for Bully Boy Distillers, Boston’s first craft distillery, since the brand launched in 2011. Handmade in small limited-run batches, Bully Boy’s premium spirits emphasize quality ingredients and traditional techniques. In 2017, the brand opened a new distillery, designed to allow the public to experience the brand within its Prohibition-era style tasting room with exceptionally crafted cocktails by the best bartenders in town.

Assignment

Since 2011, Bully Boy has relied on marlo marketing to develop and execute a strategic and sustained earned media relations plan to continually position the brand as Boston’s premier craft distillery in order to drive sales, secure on- and off-premise distribution, launch new products and raise awareness across the region and at a national level in anticipation of forthcoming expanded distribution.

Strategy

  • Bring the Bully Boy story to life through targeted media relations, impactful product seeding and engaging brand events to generate excitement and intrigue around the brand.
  • Position Bully Boy as leaders in the craft cocktail movement and product innovation via the ongoing introduction of new spirits to top writers and influencers locally and nationally.
  • Invite media and influencers to regularly attend Bully Boy distillery events to drive traffic to and build the reputation of the tasting room as a must-try cocktail destination.

Results

CaseStudyIcons Impressions 06

1.3B+ IMPRESSIONS BETWEEN 2012-2019

CaseStudyIcons Revenue 14

70K cases sold OVER 7 YEARS

CaseStudyIcons GrowthChart 12

20% average YOY growth since 2011

CaseStudyIcons LocationExpansion 16

Expanded distribution to 4 new states: New Hampshire, Maine, Rhode Island and Connecticut