A decade after discontinuing one of its niche fan-favorites, Cape Cod Potato Chips was set to announce the return of its Russet flavor just in time for summer. The brand sought to reach both die-hard fans of the cult favorite, as well as those who had never tried the chip before.
Cape Cod Potato Chips asked marlo marketing to ideate and execute a strategic paid influencer campaign to create buzz and capture the attention of consumers on social media.
- Leverage the excitement and nostalgia surrounding the return of the fan-favorite flavor to generate consumer awareness, trial and sales through unique social content.
- Relaunch Cape Cod Russet Potato Chips with a targeted #ReturnofRusset paid social influencer campaign with seven New England-based partners.
- Go beyond the brand’s typical food media targets to identify and include lifestyle, fashion and coastal/nautical influencers, expanding the buzz and creating a whole new crew of loyal fans.