marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Cape Cod® Russet Potato Chips – Influencer Relations (Paid)

Overview

A decade after discontinuing one of its niche fan-favorites, Cape Cod Potato Chips was set to announce the return of its Russet flavor just in time for summer. The brand sought to reach both die-hard fans of the cult favorite, as well as those who had never tried the chip before.

Assignment

Cape Cod Potato Chips asked marlo marketing to ideate and execute a strategic paid influencer campaign to create buzz and capture the attention of consumers on social media.

Strategy

  • Leverage the excitement and nostalgia surrounding the return of the fan-favorite flavor to generate consumer awareness, trial and sales through unique social content.
  • Relaunch Cape Cod Russet Potato Chips with a targeted #ReturnofRusset paid social influencer campaign with seven New England-based partners.
  • Go beyond the brand’s typical food media targets to identify and include lifestyle, fashion and coastal/nautical influencers, expanding the buzz and creating a whole new crew of loyal fans.

Results

CaseStudyIcons Impressions 06

#Returnofrusset campaign garnered 227K+ impressions from 7 paid influencer partners

CaseStudyIcons PositiveReactionSocial 17

Notable influencers partners included Kyle Finn Dempsey (454K followers), and Jackie Greaney (74.9K followers)

CaseStudyIcons Revenue 14

A 22% increase in sales over the last year of russet sales