marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Cape Cod® Waves Potato Chips – Media Relations (Paid)

Overview

In 2018, Snyder’s-Lance, the maker of beloved Cape Cod Potato Chips, announced the introduction of a new line of potato chips, Cape Cod Waves. The iconic brand was looking to make a big splash with media, influencers and consumers in markets east of the Mississippi to generate buzz and excitement for their first new product introduction in years.

Assignment

Cape Cod Potato Chips, engaged marlo marketing to develop and execute a strategic integrated marketing program to build awareness and drive purchase of Cape Cod Waves Potato Chips through strategic paid media tactics.

Strategy

  • Establish National Chip & Dip Day (March 23) as the official launch, kicking off sponsored partnerships across broadcast, social and digital to engage consumers at key summertime
    snacking occasions.
  • Generate brand-authentic star power by enlisting food and lifestyle entertainment celebrities with connections to Cape Cod and Massachusetts, showcasing recipes and their personal snacking occasions.
  • Secure partner-generated dynamic recipes and photography for use by Cape Cod-owned properties to further support the launch.

Results

CaseStudyIcons Impressions 06

IDENTIFIED AND NEGOTIATED 17 PAID PARTNERSHIPS RESULTING IN 1.6M+ IMPRESSIONS

CaseStudyIcons BrandMessage 18

RACHEL RAY BROADCAST INTEGRATION GENERATED 6X THE AVERAGE ONLINE VIEWS, REACHING 6.8M CONSUMERS

CaseStudyIcons PositiveReactionSocial 17

CELEBRITY INFLUENCER/MASS NATIVE ALI FEDOTOWSKY INSTAGRAM CONTENT RESULTED IN 170,443 ENGAGEMENTS

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SPONSORED RECIPE CONTENT WITH THE KITCHN RESULTED IN 2.4M+ IMPRESSIONS AND 68.5K PAGE VIEWS, EXCEEDING THE KITCHN BENCHMARK BY MORE THAN 300%