marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: CareDash

Overview

CareDash.com launched in 2016 after CEO and Founder Ted Chan noticed two troubling trends: mainstream healthcare provider review sites tend to cater to and attract patients of a higher socioeconomic status, and many existing sites accept financial compensation for removal of negative reviews. CareDash was created with the goal of building trust and credibility by offering 100% transparency in easy-to-use doctor review services for the 95% of the population who need it most.

Assignment

  • Increase public awareness and traffic to the CareDash website to grow the database of reviews and healthcare provider ratings.
  • Drive SEO and generate backlinks to CareDash.com, with a specific focus on direct links to doctor profiles.
  • Build CareDash into a nationally recognized consumer brand (“the Yelp of doctor reviews”).

Strategy

  • Define and differentiate CareDash from mainstream doctor review sites by educating consumers and media about its unique model of healthcare transparency vs. other pay-for-play review sites.
  • Illustrate the relevancy, transparency, and access of CareDash by leveraging major current issues into brand messaging platforms:
    • Year One: Optimized the guaranteed news hook of President Trump’s first 100 days in office via the “Nervous Nation” Campaign including a CareDash-commissioned national survey; a spokesperson collaboration with a nationally recognized stress expert; and a media-genic local market “Coping Clinic” event.
    • Year Two: Amidst growing public awareness of the opioid epidemic, executed a comprehensive study by CareDash researchers entitled, “Possible Side Effects: Investigating the Connection Between Payments from Pharmaceutical Companies and the Prescribing Habits of Physicians.” Campaign included the publishing of a white paper reviewed and researched with a leading U.S. expert on bioethics, Dr. Aaron Kesselheim; the creation of a summary infographic; and a comprehensive webpage laying out all campaign materials.

Results

CaseStudyIcons Website 10

In June 2018, Caredash.com surpassed 100,000 verified healthcare provider reviews

CaseStudyIcons GrowthChart 12

Website traffic went from virtually nothing to 473,000+ organic website sessions within a year

CaseStudyIcons Impressions 06

The Coping Clinic generated more than 1.7M pre-pop-up impressions

CaseStudyIcons Placements 01

“Nervous Nation” poll press release picked up by 230 outlets, and featured in 20 unique placements, including VICE and Shape, generating 216M impressions and 986 backlinks

CaseStudyIcons Placements 01

“Possible Side Effects” report picked up by 257 outlets and featured in 80 unique placements, including USA Today, generating 86.3M impressions

It's our 20th anniversary!

Join us throughout the year for a series of special events that you won't want to miss.

 

This will close in 0 seconds