marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Clio – Earned Media Relations

Overview

As it approached its 15 year anniversary, the Clio brand needed a refresh to maintain its relevancy and remove the vestiges of its ‘fine dining’ reputation. Additionally, adjacent sashimi spot, Uni, sought to strengthen its brand as one of the best Japanese restaurants in the city.

Assignment

Without alienating their core group of loyal patrons, attract a new, younger audience to both properties, making them known for playful cuisine, cutting-edge cocktails, significant bar program and sexy, relaxed atmosphere.

Strategy

  • Develop 12-month PR program leveraging Clio’s anniversary and minimal renovations into a consistent news pipeline (Clio Classics, Renovation, Alumni Dinner)
  • Launch Late Night Ramen concept for Uni to attract younger, hip, late-night audience
  • Create Clio Cocktail Club and new street-food inspired bar bites menu to drive attention and traffic to the bar

Results

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200% INCREASE IN BAR SALES FROM JANUARY 2012 TO FEBRUARY 2012

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120+ MEDIA PLACEMENTS IN FIRST 8 MONTHS

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30+ TWEETS FROM FOOD WRITERS, CHEFS, AND HUNGRY PATRONS IN LONG LINES OUTSIDE UNI DURING FIRST WEEK OF RAMEN SERVICE

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UNI BECAME SO SUCCESSFUL AS ITS OWN BRAND THAT CLIO CLOSED AND BECAME AN EXPANDED UNI IN 2016