marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Frost Ice Bar – Hospitality Launch

Overview

The executives behind Boston Duck Tours tapped marlo marketing to help launch the company’s newest venture: Frost Ice Bar, the world’s largest bar made entirely of ice, located at Boston’s famous Faneuil Hall marketplace.

Assignment

Build awareness and drive excitement around Frost Ice Bar, establishing the venue as a “must-see” Boston destination.

Strategy

  • Build buzz around Boston before the grand opening via bar takeovers, street team giveaways and social media contests, distributing branded sunglasses, “icy” rock candy and preview access to the bar
  • Hold an exclusive evening local VIP, media and preview event
  • Position bar as a tourist destination by securing editorial placements in local, regional and national lifestyle and travel publications
  • Establish and build an active social media community by offering engaging, creative content on Frost’s branded Twitter and Facebook accounts

Results

CaseStudyIcons Attendees 02

1,200 GUESTS IN WEEK ONE

CaseStudyIcons Placements 01

148 EARNED MEDIA PLACEMENTS IN TOP-TIER MEDIA OUTLETS, GENERATING 160+ MILLION IMPRESSIONS

CaseStudyIcons Facebook 32

8,349 FACEBOOK LIKES & 550 TWITTER FOLLOWERS IN NINE MONTHS