Overview
The executives behind Boston Duck Tours tapped marlo marketing to help launch the company’s newest venture: Frost Ice Bar, the world’s largest bar made entirely of ice, located at Boston’s famous Faneuil Hall marketplace.
Assignment
Build awareness and drive excitement around Frost Ice Bar, establishing the venue as a “must-see” Boston destination.
Strategy
- Build buzz around Boston before the grand opening via bar takeovers, street team giveaways and social media contests, distributing branded sunglasses, “icy” rock candy and preview access to the bar.
- Hold an exclusive evening local VIP, media and preview event.
- Position bar as a tourist destination by securing editorial placements in local, regional and national lifestyle and travel publications.
- Establish and build an active social media community by offering engaging, creative content on Frost’s branded Twitter and Facebook accounts.
Results
![CaseStudyIcons Attendees 02 CaseStudyIcons Attendees 02](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Attendees-02-100x100.png)
1,200 GUESTS IN WEEK ONE
![CaseStudyIcons Placements 01 CaseStudyIcons Placements 01](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Placements-01-100x100.png)
148 EARNED MEDIA PLACEMENTS IN TOP-TIER MEDIA OUTLETS, GENERATING 160+ MILLION IMPRESSIONS
![CaseStudyIcons Facebook 32 CaseStudyIcons Facebook 32](https://marlomarketing.com/wp-content/uploads/2019/09/CaseStudyIcons-Facebook-32-100x100.png)