The executives behind Boston Duck Tours tapped marlo marketing to help launch the company’s newest venture: Frost Ice Bar, the world’s largest bar made entirely of ice, located at Boston’s famous Faneuil Hall marketplace.
Build awareness and drive excitement around Frost Ice Bar, establishing the venue as a “must-see” Boston destination.
- Build buzz around Boston before the grand opening via bar takeovers, street team giveaways and social media contests, distributing branded sunglasses, “icy” rock candy and preview access to the bar
- Hold an exclusive evening local VIP, media and preview event
- Position bar as a tourist destination by securing editorial placements in local, regional and national lifestyle and travel publications
- Establish and build an active social media community by offering engaging, creative content on Frost’s branded Twitter and Facebook accounts