marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: GoLive

Overview

With the spread of the COVID-19 pandemic, the world became increasingly focused on staying healthy. GoLive, a prebiotic and probiotic product that improves digestive, metabolic and immune functions, approached marlo marketing to increase website traffic and boost online sales.

Assignment

Develop a strategic digital marketing plan to target consumers, position GoLive as a timely health product and generate direct sales.

Strategy

  • Develop link between prebiotics/probiotics and their ability to boost immunity with the heightened awareness of staying healthy during COVID-19.
  • Launch Facebook and Instagram ad campaigns to drive sales and increase awareness.
  • Remarket to consumers who had previously interacted with the GoLive on email, web or social media.
  • Target new consumers through specific demographics, locations, and interests (current events, health, wellness, diet, etc.)

Results

CaseStudyIcons Website 10

126% higher engagement from remarketing campaigns in first four weeks

CaseStudyIcons SocialAdsPosts 11

19% increase in sales from Facebook and Instagram ads in first 4 weeks