With the spread of the COVID-19 pandemic, the world became increasingly focused on staying healthy. GoLive, a prebiotic and probiotic product that improves digestive, metabolic and immune functions, approached marlo marketing to increase website traffic and boost online sales.
Develop a strategic digital marketing plan to target consumers, position GoLive as a timely health product and generate direct sales.
- Develop link between prebiotics/probiotics and their ability to boost immunity with the heightened awareness of staying healthy during COVID-19.
- Launch Facebook and Instagram ad campaigns to drive sales and increase awareness.
- Remarket to consumers who had previously interacted with the GoLive on email, web or social media.
- Target new consumers through specific demographics, locations, and interests (current events, health, wellness, diet, etc.)