marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Grand Amore Hotel Spa – Media Relations (Earned)

Overview

Italy-based The Ricci Collection sought to entice visitors from around the globe to experience its newest, luxury Florence property known for high-touch service and style.

Assignment

Drive awareness and visitorship to Grand Amore, making it known around the world as a bespoke boutique hotel.

Strategy

  • Introduce fashion/style tastemakers in Florence for Pitti Uomo to Grand Amore
  • Arrange personalized press and social influencer visitors and experiences
  • Highlight Grand Amore as the ONLY way to access private tours of the Vasari Corridor

Results

CaseStudyIcons Placements 01

29 stories in top-tier U.S. and European outlets in first year alone

CaseStudyIcons Award 04

Named #1 Florence hotel by tripadvisor within 6 months of opening

CaseStudyIcons BrandMessage 18

Inclusion in The New York Times annual Europe travel section; syndicated internationally