Overview
Italy-based The Ricci Collection sought to entice visitors from around the globe to experience its newest, luxury Florence property known for high-touch service and style.
Assignment
Drive awareness and visitorship to Grand Amore, making it known around the world as a bespoke boutique hotel.
Strategy
- Introduce fashion/style tastemakers in Florence for Pitti Uomo to Grand Amore.
- Arrange personalized press and social influencer visitors and experiences.
- Highlight Grand Amore as the ONLY way to access private tours of the Vasari Corridor.
Results
![CaseStudyIcons Placements 01 CaseStudyIcons Placements 01](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Placements-01-100x100.png)
29 stories in top-tier U.S. and European outlets in first year alone
![CaseStudyIcons Award 04 CaseStudyIcons Award 04](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Award-04-100x100.png)
Named #1 Florence hotel by tripadvisor within 6 months of opening
![CaseStudyIcons BrandMessage 18 CaseStudyIcons BrandMessage 18](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-BrandMessage-18-100x100.png)