Italy-based The Ricci Collection sought to entice visitors from around the globe to experience its newest, luxury Florence property known for high-touch service and style.
Drive awareness and visitorship to Grand Amore, making it known around the world as a bespoke boutique hotel.
- Introduce fashion/style tastemakers in Florence for Pitti Uomo to Grand Amore.
- Arrange personalized press and social influencer visitors and experiences.
- Highlight Grand Amore as the ONLY way to access private tours of the Vasari Corridor.