marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Juice Press – Brand Launch

Overview

The wildly popular organic food and beverage brand, Juice Press, turned to marlo marketing to open its first retail store outside of the New York Tri-State area in April 2016. While the brand enjoyed a large celebrity and cult-like following at its nearly 40 locations throughout NY and CT, it was little known in the Boston area. Additionally, the Greater Boston community had become saturated with juice and smoothie shops, making media and consumers less interested in another opening.

Assignment

The marlo team was tasked with establishing Juice Press as the country’s premier organic lifestyle brand, and with driving substantial pre-opening buzz and customer traffic at its suburban Boston location in the critical opening days and weeks.

Strategy

  • Execute an integrated marketing program including media relations, influencer outreach, and partnerships.
  • Educate media and consumers about the Juice Press differentiators via pre-opening deskside meetings with the Juice Press founder and the chairman of the board for top Boston editors to offer a high-touch, personalized brand introduction.
  • Enable Boston media to experience the variety of menu offerings and superior quality first-hand by delivering chilled product mailers with Juice Press’ top-sellers.
  • Partner with top Boston Instagrammers to host giveaways of Juice Press products, generating pre-opening buzz amongst the most connected health, nutrition, and wellness enthusiasts.
  • Host invite-only VIP influencer grand opening event to introduce Juice Press to Boston’s social elite, drawing over 50 media members, bloggers, and influencers.

Results

CaseStudyIcons JuicePressSoldOut 26

1000 consumers attended grand opening weekend; store sold out of product completely and had to close to restock

CaseStudyIcons PositiveReactionSocial 17

1M+ social media impressions generated by Boston’s top social influencers

CaseStudyIcons Placements 01

85 local and national media placements from opening in December 2015 to May 2016