marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Kennebunkport Resort Collection – Media Relations (Earned)

Overview

Comprised of eight upscale hotels and seven restaurants, KRC is the largest hospitality group in Kennebunkport, Maine, but was lacking in consistent coverage in critical New England drive markets.

Assignment

Increase regional coverage—and visitorship—during the off-season.

Strategy

  • Target a broader selection of audiences (foodies, adventurers, arts enthusiasts, etc.)
  • Create off-season programming to continue year-round conversations with media
  • Host themed press trips focused on off- and shoulder-season activities typically forgotten

Results

CaseStudyIcons GrowthChart 12

Double digit sales increase during April – June shoulder season

CaseStudyIcons Placements 01

10+ Northeastern U.S. markets featured KRC media coverage

CaseStudyIcons Attendees 02

36 hosted media visits outside of peak-season