Comprised of eight upscale hotels and seven restaurants, KRC is the largest hospitality group in Kennebunkport, Maine, but was lacking in consistent coverage in critical New England drive markets.
Increase regional coverage—and visitorship—during the off-season.
- Target a broader selection of audiences (foodies, adventurers, arts enthusiasts, etc.).
- Create off-season programming to continue year-round conversations with media.
- Host themed press trips focused on off- and shoulder-season activities typically forgotten.