Overview
When purchased in 2014, LimoLiner was an 11-year-old Boston to New York motorcoach shuttle service, virtually unknown among its business traveler and upscale tourist targets. In addition to growing its static customer base, LimoLiner was in dire need of an image and service overhaul that truly embodied and delivered on the brand promise of “luxury motorcoach service.”
Assignment
The #1 priority was to build website traffic to increase ticket sales and get “butts in seats” on the Liner. As a first step to driving increased marketplace awareness and positively differentiating LimoLiner from the competition, marlo recommended creating an upgraded new brand identity and soup-to-nuts collateral designs to embody the elevated experience of LimoLiner, not available on crowded planes and delay-prone trains.
Strategy
- Audited and redesigned all brand assets, from exterior bus wraps to schedule cards to complimentary on-board items, to reflect LimoLiner’s sophistication and executive-class offering.
- Revamped digital presence across all channels, optimizing & elevating content as well as driving sales through strategic ad campaigns.
- Developed newsworthy initiatives, mailers and standout story angles to maintain pipeline of media coverage with regional lifestyle, travel, business and trade publications.
- Secured strategic partnerships with complementary companies and social media influencers to enhance visibility and gain new customers.
Results
18% PASSENGER GROWTH WITHIN ONE YEAR OF CAMPAIGN LAUNCH
160% INCREASE IN PAGE VIEWS IN 12 MONTHS
