marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Margaritas Mexican Restaurant

Overview

Margaritas’ 27 locations lacked a cohesive and impactful marketing strategy throughout both its company-owned and franchise restaurants located from Maine to Pennsylvania. The CEO took the bold step of replacing his entire internal marketing team and responsibility for the $2M marketing budget by outsourcing ownership of all marketing functions to marlo marketing.

Assignment

Create and implement a comprehensive marketing plan in order to:

  • Rejuvenate customer engagement.
  • Communicate effectively to internal and external constituencies.
  • Differentiate the brand from other restaurants in the casual dining category.
  • Increase efficiencies across the board.

Strategy

  • Execute comprehensive brand audit; identify pain points and most efficient revenue drivers.
  • Serve as the brand’s in-house marketing department; manage email marketing, social media (content, engagement, advertising), branding, graphic design, loyalty & gift card programs, media & influencer relations, in-store promotions & events, partnerships, local store marketing, internal & external communications, online reputation management, budgeting, and reporting.
  • Collaborate with leadership and operations teams to ensure cohesive and seamless execution of all marketing initiatives.
  • Elevate brand identity; refine existing consumer touchpoints to be stronger sales tools.
  • Create measurable and targeted promotions across all locations to drive sales and traffic.

Results

In addition to reducing the brand’s overall marketing spend by 10%, the marlo team drove measurable and record-setting company sales throughout the year, including:

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124% YOY increase in National Margarita Day sales

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50% YOY increase in Cyber Monday online holiday gift card sales

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31% YOY increase in Taco Gigante sales in October, 400 repeat guest visits generated

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10% YOY increase in Cinco de Mayo sales, setting single-day sales record

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$67K+ profit from direct mail promotion targeting struggling locations