marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

MOXY Boston Downtown – Media Relations (Earned)

Overview

In Fall 2019, Moxy Hotels opened its first Boston location in the heart of the Boston’s Theater District – an edgy, fun, and stylish new hotel that gives guests everything they want and nothing they don’t. Filled with buzzing social spaces for “fun hunter” guests and locals, Moxy Boston Downtown boldly breaks the rules of a conventional hotel stay.

Assignment

With three months lead time, the marlo marketing team was tasked with creating buzz-worthy programming and packages, facilitating partnerships, and building strong local and regional awareness of this new, high-energy hotel through positive  press and influencer relations to drive guest bookings and local traffic.

Strategy

  • Craft and execute comprehensive media relations campaign to build awareness and drive bookings from pre-opening to opening day and beyond.
  • Develop a multi-layered influencer program to spotlight Moxy’s buzzing social spaces, unique amenities, B&F at Bar Moxy, and to boost overall excitement about the hotel.
  • Secure and book an ongoing slate of media and social influencer visits, tours and interviews.
  • Identify and secure key brand partnerships and incorporate them into events & programming to further expand Moxy network.

Results

CaseStudyIcons Placements 01

Secured 50+ media placements totaling 117M+ impressions & 9M+ social media impressions between July – Dec 2019

CaseStudyIcons Attendees 02

37 media & influencer visits, interviews & photo shoots between August – Dec 2019

CaseStudyIcons SoldOut 03

Sold out hotel 36 days from Oct – Dec 2019

CaseStudyIcons Award 04

Reached 96% occupancy in Oct; hosted more than 32,000 guests from Oct – Dec 2019