marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Nahita – Hospitality Launch

Overview

The first Boston property from internationally renowned hospitality group d.ream, Nahita was hotly anticipated by local media, but its Latin American Izakaya concept had the potential to be difficult to grasp.

Assignment

Distill and define messaging to differentiate the restaurant and clarify prevalent misconceptions generated by misleading early media coverage around the opening. Position Nahita as Boston’s leader in globally-inspired dining and nightlife, while capturing a loyal and engaged following.

Strategy

  • Craft a comprehensive portfolio of written and visual collateral to communicate Nahita’s key differentiators via PR and Nahita’s owned channels
  • Secure opening exclusive with a leading local outlet to set foundational key messaging; amplify resulting piece on owned channels to inform forthcoming media coverage
  • Generate brand awareness and loyalty among target demographic via strategic influencer partnerships
  • Bring the brand to life via bespoke events, including influencer dinners, friends & family previews and grand opening parties

Results

CaseStudyIcons Placements 01

75+ MEDIA PLACEMENTS AROUND LAUNCH

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2018 EATER DESIGN OF THE YEAR

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+30.2% INCREASE IN INSTAGRAM FOLLOWERS; +240% INCREASE IN FACEBOOK LIKES

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2.5K EMAIL LIST SUBSCRIBERS IN 3 MONTHS

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22% AVERAGE EMAIL OPEN RATE (INDUSTRY AVG. 11.7%); 1.9% AVERAGE EMAIL CLICK RATE (INDUSTRY AVG. 0.6%)