The first Boston property from internationally renowned hospitality group d.ream, Nahita was hotly anticipated by local media, but its Latin American Izakaya concept had the potential to be difficult to grasp.
Distill and define messaging to differentiate the restaurant and clarify prevalent misconceptions generated by misleading early media coverage around the opening. Position Nahita as Boston’s leader in globally-inspired dining and nightlife, while capturing a loyal and engaged following.
- Craft a comprehensive portfolio of written and visual collateral to communicate Nahita’s key differentiators via PR and Nahita’s owned channels
- Secure opening exclusive with a leading local outlet to set foundational key messaging; amplify resulting piece on owned channels to inform forthcoming media coverage
- Generate brand awareness and loyalty among target demographic via strategic influencer partnerships
- Bring the brand to life via bespoke events, including influencer dinners, friends & family previews and grand opening parties