marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Narragansett Beer Fresh Catch – Brand Launch

Overview

In 2018, Narragansett Beer was set to announce its latest new offering, Fresh Catch, a year-round blonde ale created to celebrate fresh seafood and pay homage to the fisherman who make it all possible. Brewed specifically to pair well with seafood, drinking Fresh Catch embodies what it means to be from a New England coastal community.

Assignment

Narragansett Beer tasked marlo marketing with developing a targeted media and influencer campaign to create a national and regional splash around the launch of Fresh Catch to establish it as the perfect beer to pair with seafood.

Strategy

  • Make Fresh Catch synonymous with New England seafood and fishing culture via targeted national and regional media relations, impactful trial and consumption events, and authentic influencer engagement.
  • Bring the Fresh Catch story to life through an attention-grabbing, engaging “live lobster” box product mailer designed to create buzz and generate excitement at launch.
  • Invite media and influencers to attend a series of local-market “An Evening With Fresh Catch” food & beer pairing events, giving them the complete Fresh Catch experience to sustain excitement around launch.

Results

CaseStudyIcons Impressions 06

57M+ IMPRESSIONS IN 7 MONTHS

CaseStudyIcons PositiveReactionSocial 17

25 EARNED INFLUENCERS ENGAGED FOR 34 POSTS

CaseStudyIcons Attendees 02

SECURED 50 ATTENDEES FOR LOCAL EVENTS IN BOSTON, NEW YORK CITY AND NEW HAVEN

CaseStudyIcons Revenue 14

BLEW AWAY EXPECTATIONS WITH 76K CASES SOLD SINCE LAUNCH

CaseStudyIcons BrandMessage 18

ONE OF THE LARGEST NEW BEER LAUNCHES IN NEW ENGLAND IN 2018; IF FRESH CATCH WAS ITS OWN BRAND, IT WOULD BE #320 ON THE BREWERY LIST