Narragansett Beer, New England’s once-historic regional brewer, relaunched in 2005 – long after it had been sold to a Midwest beer conglomerate. The once beloved beer’s reputation had been lost, as evidenced by the beer’s nickname, “Nasty Narry.” New ownership brought back the original brewmaster to recreate the original recipe, and slowly began selling into on-premise and retail accounts in Providence, Boston, and Worcester.
In 2008, Narragansett Beer came to marlo marketing to develop a public relations campaign to reeducate consumers and reestablish the brand as a regional, and eventually national, beer of choice. Over the past decade, marlo has overseen a full-scale, multi-faceted marketing and public relations campaign to ensure the brand’s continued growth.
- Position ‘Gansett as Rhode Island’s signature beer by highlighting the brand’s heritage, award-winning products, and “Made on Honor” authenticity in all communications.
- Share growth figures and major brand milestones with trade and national business outlets highlighting the brand as an industry thought leader.
- Keep lifestyle, food, and beverage media pipelines full with fresh and regular deliveries of ‘Gansett news, including ongoing creative new launches for dozens of new SKUs.
- Invent out-of-the-box news hooks and initiatives to create buzz and consistent brand exposure.