marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Ocean Prime – Hospitality Launch

Overview

Cameron Mitchell Restaurants includes 12 restaurant concepts and over 40 properties with annual sales of about $230 million, but outside of Ohio, their profile was limited. The marlo marketing team was brought on to open CMR’s steak and seafood concept Ocean Prime in Boston & NYC.

Assignment

Engrain the brand into its new communities and make Cameron Mitchell and Ocean Prime a household name at a local and national level.

Strategy

  • Develop key messaging that underscores brand differentiators
  • Create and execute a creative media mailer that pays homage to Ocean Prime’s Ohio roots
  • Coordinate influential partnerships with local non-profits in New York and Boston
  • Select one high-tier social media influencer in each market to distribute content about the opening

Results

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THE NYC OPENING HAD THE 2ND MOST RESERVATIONS ACROSS 23 CAMERON
MITCHELL RESTAURANTS

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6,000+ SOCIAL MEDIA FOLLOWERS ACROSS BOSTON & NYC SOCIAL PROPERTIES 6 MONTHS AFTER OPENING

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80+ MEDIA PLACEMENTS LOCALLY AND NATIONALLY ABOUT BOSTON & NYC OPENINGS AND THE CAMERON MITCHELL BRAND