marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Ogawa Coffee – Social Media

Overview

Legendary Japanese coffee roaster Ogawa Coffee turned to marlo marketing to open its first international coffee shop in Boston in May 2015. In tandem with securing editorial media coverage around launch, the marlo team was tasked with launching Ogawa’s social media platforms, building brand awareness and sustaining post-opening momentum through social media marketing

Assignment

Launch three social media platforms and build awareness of the brand, reinforcing the company’s commitment to premium coffee and creative latte art.

Strategy

  • Make Ogawa Coffee a ‘must-visit’ for social media cred by partnering with local and regional social media influencers to sample and photograph the creative latte art made by World Championship latte artists on staff
  • Debut unique and customized latte art around holidays (e.g., Halloween) exclusively to influencers with pre-approved styled photography and captions
  • Host an experiential social media influencer event to introduce Christmas latte art designs, encouraging attendees to share photos on their social media platforms

Results

CaseStudyIcons Attendees 02

3,000+ NEW SOCIAL MEDIA FOLLOWERS WITHIN FIRST 9 MONTHS IN BUSINESS

CaseStudyIcons SocialAdsPosts 11

870+ POSTS FEATURING LATTE ART DURING SOCIAL MEDIA CAMPAIGN

CaseStudyIcons PositiveReactionSocial 17

2,000+ LIKES ON MOST POPULAR LATTE ART SOCIAL POST

CaseStudyIcons GrowthChart 12

INCREASE IN VISITS AND LATTE ORDERS GENERATED FROM SOCIAL BUZZ – GUESTS THAT WANT TO “DO IT FOR THE GRAM”