Overview
Popular, yet off-the-beaten path Cape Cod restaurant and bakery Pain D’Avignon is renowned for its exceptional baked goods made with traditional French techniques. As a summertime staple stop for those on the Cape, the hidden gem bakery sought awareness and sales above and beyond its existing regional, seasonal customer-base.
Assignment
Expand Pain D’Avignon’s reputation as a destination-worthy bakery/restaurant and extend awareness beyond the core May-September summer selling season.
Strategy
- Create a “Bread of the Month” mail-order subscription program to showcase a wide array of year-round and season bread offerings and expand the product reach throughout the U.S.
- Leverage Pain D’Avignon’s 20th anniversary year with product deliveries direct to national editors and influencers.
- Target local and national media outlets showcasing “Bread of the Month” for various gifting holidays (Valentine’s Day, Mother’s Day, Christmas, etc.) in order to keep the media pipeline full year-round.
Results
50+ PRINT AND ONLINE PLACEMENTS TOTALING 10M+ IN CIRCULATION
40+ ORDERS FOR “BREAD OF THE MONTH” CLUB FROM THE WALL STREET JOURNAL STORY ALONE
