marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Pain D’Avignon – Earned Media Relations

Overview

Popular, yet off-the-beaten path Cape Cod restaurant and bakery Pain D’Avignon is renowned for its exceptional baked goods made with traditional French techniques. As a summertime staple stop for those on the Cape, the hidden gem bakery sought awareness and sales above and beyond its existing regional, seasonal customer-base.

Assignment

Expand Pain D’Avignon’s reputation as a destination-worthy bakery/restaurant and extend awareness beyond the core May-September summer selling season.

Strategy

  • Create a “Bread of the Month” mail-order subscription program to showcase a wide array of year-round and season break offerings and expand the product reach throughout the U.S.
  • Leverage Pain D’Avignon’s 20th anniversary year with product deliveries direct to national editors and influencers
  • Target local and national media outlets showcasing “Bread of the Month” for various gifting holidays (Valentine’s Day, Mother’s Day, Christmas, etc.) in order to keep the media pipeline full year-round

Results

CaseStudyIcons Placements 01

50+ PRINT AND ONLINE PLACEMENTS TOTALING 10 MILLION+ IN CIRCULATION

CaseStudyIcons Revenue 14

40+ ORDERS FOR “BREAD OF THE MONTH” CLUB FROM THE WALL STREET JOURNAL STORY ALONE

CaseStudyIcons Award 04

NAMED RESTAURANT BUSINESS’S #5 “GREAT IDEA” IN ANNUAL 50 BEST IDEAS ISSUE