marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Party in the Park

Overview

One of Boston’s most anticipated events, Party in the Park is the annual fundraiser to benefit the Emerald Necklace Conservancy. A volunteer committee had managed every element of the event since PIP began in 1998, including press outreach and communication. Most past coverage hit post-event, in sections such as the society pages, which was beneficial for awareness of the event and its attendees but didn’t succeed in selling tickets or communicating the organization’s mission in a thoughtful way. The committee decided to bring on professional support in 2015.

Assignment

  • Achieve stronger public education about the ENC’s mission – the reason for PIP’s existence.
  • Increase pre-event awareness in order to sell additional tickets.

Strategy

  • Recommend creation of “PIP Season,” taking all of the previously one-off pre-luncheon committee events and repackaging them into a more newsworthy, public platform.
  • Draft messaging materials to ensure key points were always communicated.
  • Develop a range of pitch angles to secure coverage across a wide swath of local media – print, radio, and broadcast.

Results

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59% increase in revenue in 2015 (compared to 2014)

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Nearly $1M generated in 2015

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70+ media placements