marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: PERDUE – Fresh Cuts


Launched in late 2017, PERDUE® Fresh Cuts offers fresh, pre-cut raw chicken breast, saving consumers prep, cook and cleanup time. Because Fresh Cuts is entirely pre-prepared, the cook never has to even touch the raw chicken, diffusing fears about kitchen contamination.


Develop a strategic plan to continue to build the relevancy of Fresh Cuts products, reinforcing their time-saving, pan-ready convenience and safe, hands-off packaging, reducing consumer stress about the potential dangers of raw chicken contamination.


  • Bring Fresh Cuts usage occasions to life by securing a steady stream of earned consumer media and influencer coverage highlighting the brand as the ultimate solution to reducing the time, mess and stress of preparing and cooking raw chicken.
  • Create fresh multi-channel content via a survey with The Harris Poll to gauge consumers’ thoughts around cooking to tell a national trend story that positions Fresh Cuts as an easy kitchen solution.
    • Design an instant-story infographic to share results in a quick and appealing format.
  • Focus on fast by partnering with Fox Sports analyst and three-time Super Bowl Champ Mark Schlereth for a national co-op Satellite Media Tour (SMT) to showcase how Fresh Cuts allows consumers to spend less time prepping and more time enjoying the Super Bowl.
  • Capitalize on New Year’s resolutions by positioning Fresh Cuts as the ideal meal prep helper in the Kitchen’s “Power Hour Meal Prep” series.


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23.6M+ impressions generated from SMT

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64.7M+ impressions generated from infographic

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92% click-through rate on the KITCHN article; 5x the benchmark