marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Perdue Fresh Cuts (Paid Media)

Overview

Launched in late 2017, PERDUE® Fresh Cuts offers fresh, pre-cut raw chicken breast, saving consumers prep, cook and cleanup time. Because Fresh Cuts is entirely pre-prepared, the cook never has to even touch the raw chicken, diffusing fears about kitchen contamination.

Assignment

Develop a strategic plan to continue to build the relevancy of Fresh Cuts products, reinforcing their time-saving, pan-ready convenience and safe, hands-off packaging, reducing consumer stress about the potential dangers of raw chicken contamination.

Strategy

  • Bring Fresh Cuts usage occasions to life by securing a steady stream of earned consumer media and influencer coverage highlighting the brand as the ultimate solution to reducing the time, mess and stress of preparing and cooking raw chicken
  • Create fresh multi-channel content via a survey with The Harris Poll to gauge consumer’s thoughts around cooking to tell a national trend story that positions Fresh Cuts as an easy kitchen solution
  • Design an instant-story infographic to share results in a quick and
    appealing format

    • Focus on fast by partnering with Fox Sports analyst and three-time Super Bowl Champ Mark Schlereth for a national co-op Satellite Media Tour (SMT) to showcase how Fresh Cuts allows consumers to spend less time prepping and more time enjoying the Super Bowl
    • Capitalize on New Year’s resolutions by positioning Fresh Cuts as the ideal meal prep helper in the Kitchn’s “Power Hour Meal Prep” series

Results

CaseStudyIcons BrandMessage 18

23.6M+ impressions generated from SMT

CaseStudyIcons Impressions 06

64.7M+ impressions generated from infographic

CaseStudyIcons Website 10

92% click-through rate on the KITCHN article; 5x the benchmark