Overview
A household name for nearly 100 years, in fall 2018 PERDUE enlisted marlo marketing to launch a new line of fully-cooked organic chicken products as an organic option for on-the-go families that tastes better and costs less than competitors.
Assignment
Develop a strategic earned media-focused plan to spread awareness and trial of new Simply Smart Organics line nationally, and with particular focus in the Mid- Atlantic and Northeast markets.
Strategy
- Generate buzz, awareness and trial among moms and millennials with messaging positioning Simply Smart Organics as the most accessible, affordable and convenient organic chicken available today.
- Put product directly into the hands (and mouths) of editors and influencers via 75+ creatively designed, PERDUE-branded mailers to top-tier consumer and lifestyle media.
Results
![CaseStudyIcons Placements 01 CaseStudyIcons Placements 01](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Placements-01-100x100.png)
142 Earned Media placements in six months
![CaseStudyIcons Impressions 06 CaseStudyIcons Impressions 06](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Impressions-06-100x100.png)
307M+ impressions via earned media
![CaseStudyIcons BrandMessage 18 CaseStudyIcons BrandMessage 18](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-BrandMessage-18-100x100.png)