marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Perdue Simply Smart Organics (Earned Media)

Overview

A household name for nearly 100 years, in fall 2018 Perdue enlisted marlo marketing to launch a new line of fully-cooked organic chicken products as an organic option for on-the-go families that tastes better and costs less than competitors.

Assignment

Develop a strategic earned media-focused plan to spread awareness and trial of new Simply Smart Organics line both nationally, with particular focus in the Mid-Atlantic and Northeast markets.

Strategy

  • Generate buzz, awareness and trial among moms and millennials with messaging positioning Simply Smart Organics as the most accessible, affordable and convenient organic chicken available today.
  • Put product directly into the hands (and mouths) of editors and influencers via 75+ creatively designed, Perdue-branded mailers to top-tier consumer and lifestyle media.

Results

CaseStudyIcons Placements 01

142 Earned Media placements in six months

CaseStudyIcons Impressions 06

301,871,340 impressions via earned media

CaseStudyIcons BrandMessage 18

70,308,366 impressions garnered from creative miller