Overview
A household name for nearly 100 years, in fall 2018 Perdue enlisted marlo marketing to launch a new line of fully-cooked organic chicken products as an organic option for on-the-go families that not only tastes better, but costs less than competitors.
Assignment
Develop a strategic paid media-focused plan to spread awareness and trial of new Simply Smart Organics line both nationally and in the Mid-Atlantic and Northeast markets.
Strategy
- Partner with Lifestyle Expert, Jamie Hess on a Satellite Media Tour (SMT) with messaging to showcase how PERDUE’s Simply Smart Organics line makes eating organic chicken more affordable and easier than ever.
- Reach valuable demographic of moms directly through hyper-local mom/parent blogger partnerships to share PERDUE’s hassle-free, fully cooked, frozen and refrigerated organic products key attributes.
Results
![CaseStudyIcons Placements 01 CaseStudyIcons Placements 01](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Placements-01-100x100.png)
140 earned media placements in six months
![CaseStudyIcons Impressions 06 CaseStudyIcons Impressions 06](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Impressions-06-100x100.png)
260M+ impressions via earned media
![CaseStudyIcons BrandMessage 18 CaseStudyIcons BrandMessage 18](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-BrandMessage-18-100x100.png)
20M+ impressions generated from SMT
![CaseStudyIcons Attendees 02 CaseStudyIcons Attendees 02](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Attendees-02-100x100.png)