Since Plant Snacks launched their cassava root chips in 2017, the market for delicious and health conscious products has drastically evolved. Plant Snacks are vegan, free of the Big 8 Allergens, gluten free, grain free and dairy free – but the brand didn’t know who their ultimate consumer was, what was most important to them, or how to speak to them online to drive purchases.
Before launching a national marketing campaign, Plant Snacks tasked marlo to launch a digital marketing campaign to define the Plant Snacks ‘brand champion’ and understand the optimal online brand positioning.
- Develop ad content to test various brand identifiers – key messages, imagery/creative and tone.
- Measure engagement rates and click thru rates across demographics and interests.
- Analyze data to define and refine the target consumer.