marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Plant Snacks

Overview

Since Plant Snacks launched their cassava root chips in 2017, the market for delicious and health conscious products has drastically evolved. Plant Snacks are vegan, free of the Big 8 Allergens, gluten free, grain free and dairy free – but the brand didn’t know who their ultimate consumer was, what was most important to them, or how to speak to them online to drive purchases.

Assignment

Before launching a national marketing campaign, Plant Snacks tasked marlo to launch a digital marketing campaign to define the Plant Snacks ‘brand champion’ and understand the optimal online brand positioning.

Strategy

  • Develop ad content to test various brand identifiers – key messages, imagery/creative and tone.
  • Measure engagement rates and click thru rates across demographics and interests.
  • Analyze data to define and refine the target consumer.

Results

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Identified brand persona including demographics, interests, shopping preference, and more

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Developed comprehensive marketing plan to target the consumer based on findings

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