marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Plant Snacks

Overview

In 2017, Plant Snacks launched Cassava Crunch, the first-to-market cassava flour chip. Seeking to become an asked-for “brand destination” among health conscious consumers, the brand realized there was a gap in the market and eight months later shifted focus, dropped the Cassava Crunch name, and relaunched as simply Plant Snacks with a reformulated cassava root chip which – along with the original brand differentiators – was now vegan and free of the Big 8 Allergens.

Assignment

Plant Snacks engaged marlo marketing to develop, launch and significantly grow the brand’s social presence to create brand recognition and awareness, demand and sales both in-store and online.

Strategy

  • Concept and launch Plant Snacks social media channels through a multi-layered, visually-led campaign to breakthrough with key audiences – vegan, allergen and health conscious consumers – and cement the brand’s positioning as an innovative, first-to-market cassava chip.
  • Create sustained and significant social growth through a mix of unique brand and user-generated content, organic and paid influencer collaborations, like-minded brand partnerships, giveaways, targeted advertising and active daily account engagement.
  • Leverage key messages and product attributes (vegan, free of Big 8 Allergens, paleo friendly, non-GMO and free from grain, gluten, corn and added sugar) to differentiate the brand and drive trial.

Results

CaseStudyIcons Impressions 06

41.2M INSTAGRAM IMPRESSIONS SINCE VEGAN CHANNEL LAUNCH IN MARCH 2018

CaseStudyIcons Attendees 02

+14,720 NEW INSTAGRAM  FOLLOWERS; 508 AVERAGE MONTHLY FOLLOWER GROWTH

CaseStudyIcons BrandMessage 18

100+ LIKE-MINDED BRAND PARTNER GIVEAWAYS RESULTING IN 6M+ IMPRESSIONS

CaseStudyIcons PositiveReactionSocial 17

2,500+ TOTAL INFLUENCER POSTS FEATURING
THE BRAND

CaseStudyIcons Revenue 14

MORE THAN 300% YOY IN-MARKET SALES INCREASE BETWEEN 2018-2019

CaseStudyIcons GrowthChart 12

#2 FASTEST GROWING NATURAL BRAND IN THE VEGGIE AND TORTILLA CHIP SPACE

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