marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: SalonCapri – PR

Overview

When family-run SalonCapri celebrated 40 years of business in 2007, the owner recognized the need for an overall brand refresh in order to rejuvenate the operation. Since then, marlo marketing has served as agency of record for the award-winning salon, handling brand positioning, media relations, social media and creative services for all three of its Greater Boston locations.

Assignment

Make SalonCapri stand out from other prestige salons, drive buzz and generate consistent traffic, especially for its coveted Newbury Street location.

Strategy

  • Develop a robust calendar of traffic-driving special events, promotions and timely pitch angles to generate year-round awareness for all three salons.
  • Position the salon and its stylists as trend leaders by including style reports along with special offers in monthly “Scoops & Steals” customer newsletters.
  • Partner with likeminded brands and local businesses to host giveaways and events to generate buzz among additional audiences with nominal investment.
  • Entice VIP influencers to serve as brand ambassadors via complimentary services in exchange for social coverage.

Results

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QUADRUPLED BOSTON CLIENT LIST AND FREQUENCY OF BOOKINGS WITHIN 12 MONTHS

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SECURED BOSTON’S TOP SOCIAL INFLUENCERS AS REGULAR CLIENTS WITH NO SPONSORSHIP FEES

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SECURED MONTHLY MEDIA FEATURES ACROSS LOCAL AND NATIONAL OUTLETS, INCLUDING AN INSTYLE MAGAZINE PROFILE AS ONE OF THE COUNTRY’S “STANDOUT SALONS”

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RECEIVED 10 “BEST OF BOSTON” ACCOLADES IN PAST 11 YEARS; INCLUDED IN ELLE’S “TOP SALONS IN U.S.” LIST