marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Sandy Pines Campground

Overview

In Summer 2017, seasoned Kennebunkport hoteliers opened their newest venture – a resort-level camping destination with something for every level and style of camper – from glamper to traditional tent camper and RV enthusiast.

Assignment

With five months lead time, the marlo marketing team was tasked with building overall awareness of this new, immersive camping destination in order to drive guest bookings.

Strategy

  • Craft and execute comprehensive media relations campaign to build awareness and drive bookings from first announcement to launch release.
  • In year one and in subsequent years, roll out a series of news-driving press releases and media mailers to sustain momentum from the off-season through peak and shoulder seasons.
  • Secure and book an ongoing slate of media and social influencer visits.

Results

CaseStudyIcons Placements 01

349+ media placements since January 2017

CaseStudyIcons Attendees 02

45 press & influencer visits, interviews or shoots since January 2017

CaseStudyIcons SoldOut 03

In 2017, sold out entire campground three full weekends; glamping tents sold out every summer weekend

CaseStudyIcons Award 04

In 2018, revenue increased by over double; glamp tents sold out for entire summer; won state tourism award from Maine Governor