Overview
In Summer 2017, seasoned Kennebunkport hoteliers opened their newest venture – a resort-level camping destination with something for every level and style of camper – from glamper to traditional tent camper and RV enthusiast.
Assignment
With five months’ lead time, the marlo marketing team was tasked with building overall awareness of this new, immersive camping destination in order to drive guest bookings.
Strategy
- Craft and execute comprehensive media relations campaign to build awareness and drive bookings from first announcement to launch release.
- In year one and in subsequent years, roll out a series of news-driving press releases and media mailers to sustain momentum from the off-season through peak and shoulder seasons.
- Secure and book an ongoing slate of media and social influencer visits.
Results
350+ media placements
in 2017
In 2018, revenue increased by over double; glamp tents sold out for entire summer; won state tourism award from Maine Governor
In 2017, sold out entire campground three full weekends; glamping tents sold out every summer weekend
