Overview
Snack Factory, maker of Pretzel Crisps®, was consistently seeking opportunities to break through with national and regional media to secure earned coverage of Pretzel Crisps and its entire expansive product portfolio in the increasingly cluttered snack category.
Assignment
As agency of record for Snack Factory, marlo marketing was tasked with generating continuous buzz and increased sales for the brand through creative earned media relations to support its growing portfolio of better-for-you snacks.
Strategy
- Differentiate Snack Factory products including Pretzel Crisps and new products Dessert Thins, Tortilla Chips and Fruit & Veggie Sticks, from other snacks by spotlighting their unique flavors and proprietary recipes and reinforcing the overall better-for-you snack benefits.
- Guarantee media and influencer trial through standout product launch media mailers tying each flavor to key snacking and seasonal occasions and unique recipes.
- Forge repeat relationships with national media outlets who appeal to Snack Factory’s key audiences and target demographic to communicate strategic brand messaging and positioning.
Results
333M+ product impressions in 5 years
Launched 23 new products reaching 200+ editors
Regular coverage in major outlets including People, Popsugar, Wholesale Bakery and Woman’s World
